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PR

Health promotion

Tasks scope:
social campaign, communication strategy, digital, media
Client:
Ministry of Health / 2018

Brief

Campaign performed within the National Programme for Combating Oncological Diseases, aimed at promoting healthy lifestyle and preventing cancer. Actions financed from the means of the Minister of Health.

The responsibility of the agency was developing articles on oncological prevention and promotion of screenings, as well as their publication in periodicals aimed at healthcare professionals, doctors (especially in primary care).  Each of the press publications has been submitted to the website and was promoted in the publishers’ social media channels.