Positioning and promotion of Rojst as a blockbuster throughtailor-made PR activities.
Investing in Polish productions and local talent constituted an important element in the Showmax strategy and at the same time, highlighted the brand against its competition. It was necessary to reach diverse audiences, build awareness of the new production and gradually and still, elicit curiosity in potential viewers.
To achieve the complex goal: build awareness, incite and maintain interest in the series, and effectively build the tension and excitement pending the première, the communications we designed and implemented included the following:
Based on the assumptions, the strategy, implemented consistently and systematically over 5 months has brought spectacular results. Many publications, reviews, news appearing in the press, on-line, and on the radio meant that before the première, Rojst was everywhere.
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